In 2014, Etisalat UAE, one of the mega telecom companies in the region, was seeking to redesign it’s Head office conference room to better suit the futuristic and advanced image of the telecom giant. They approached Lead Advertising LLC, for developing the new design, and I was tasked with the redesign job.
The design was generated through applying 3D modulations to the brand logo to produce a fluid line grid that would morph the entire space. The resulting forms were applied to the entire space and the furniture, resulting in design that was very satisfactory to the client.
Project name: Etisalat UAE Head Quarters Conference Room
Location: Etisalat HQ, Abu Dhabi
Status: Completed in 2014
Contractor: Lead Advertising LLC, Dubai, United Arab Emirates