On July 2017, The owners of Sea Hub, a shopping/commercial strip, approached my Graffiti entity, Sober for creating art in their venue. Immediately I was intrigued by the challenge, and the size of it, as I have never dealt with this scale.
I wanted the mural to have a social cause and value, so I pitched to them the idea of using the massive wall (70 meters long by 5 meters high) to advocate for Women Empowerment and Women Rights.
The owners were convinced and I developed alongside my Assistant, Abd el Rahman el Bialy, multiple artistic approaches for tackling the subject. The owners were more inclined towards a pop art direction, so we developed the Mural artwork centered around recognized pop art elements, in order to appeal to visitors, while still pushing the overall message of empowering women and defending their rights.
7 artists. 7 days. 70 meters wall.
A Challenge but not an impossible one… as we ended up proving.
It all paid off in the end, and Mural was received very well by the visitors of the locations, as well as recieveing considerable media coverage, both locally and internationally, it was featured on Global Street Art, New York Street Art, Montana Cans Blog and numerous other outlets. The Mural was also Featured on Behance Street Art section on
Mural Dimensions: 70 m x 5 m
Mural Area: 350 msq
Spray Paint Used: Montana Cans